Socialbakers - one of the largest Czech exits
Astute, a customer engagement platform headquartered in Columbus, Ohio, is announcing that it has acquired social media marketing company Socialbakers.
The financial terms of the acquisition were not disclosed. Socialbakers CEO Yuval Ben-Itzhak will become president of Socialbakers for the combined company, and he told me via email that the entire Socialbakers team will be joining as well, resulting in a combined organization with more than 600 employees and $100 million in annual recurring revenue.
Socialbakers was one of the last independent players from the first wave of social analytics. Founded in 2008 and based in Prague, the company raised a total of $34 million in funding, according to Crunchbase, from investors including Earlybird Venture Capital and Index Ventures. And it's used by more than 2,500 brands globally.